PERSONAL TRAINING / COACHING //
WMFA & Head Coach Willie McBride offer top-notch personal training and coaching for all kinds of folks for a huge array of goals—from getting more active/increasing fitness to preparing to tackle a specific event or adventure. Willie has worked with hundreds of clients over the past 13+ years, with goals ranging from building back from an injury to improving sprint and 1-mile run times, from 5k to 200+ mile foot races and other multi day endurance events to backpacking, climbing, biking, triathlons, and more; the list goes on and on…
The primary focus is to help people build the “mental muscle”, embrace a growth mindset, and instill a “big picture” mentality so they prioritize physical and mental sustainability over the long term to keep being able to do what they love to do!
Check out the info below and shoot us a message via the form at the bottom of the page… We’d love to chat!
1000 miles = 1 mile = 1 step... If everything is equal, then where do we find meaning? We find it in DELIBERATE ACTION--making a positive choice for yourself and/or the community...
1000 miles = 1 mile = 1 step... If everything is equal, then where do we find meaning? We find it in DELIBERATE ACTION--making a positive choice for yourself and/or the community...
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Coaching packages are $250/month and include:
A highly-tailored, personalized training plan plus twice monthly 30-60 min check-ins via phone (+ unlimited email/text contact if questions or issues arise).
In-person training sessions are $100/hour a la carte or $75/hour for personal training/coaching clients.
How to get started:
You can fill out the inquiry form on the page below and MAKE IT OFFICIAL by purchasing a coaching package.
If you’re unsure of committing to a full coaching package, you can purchase a Coaching/Training Consultation (1-hour, $100) to talk it over with Coach Willie and see if it’s a good fit.
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There are many reasons to work with a coach: gaining accountability, a sounding board, and a personal cheerleader, utilizing the hard-earned wisdom and lessons learned from someone else’s years of study and experience, and—this is a very important one—having someone to recognize and tell you when you need to slow down or take and extra rest day (or two) for your physical and/or mental health.
Coach Willie’s philosophy is deeply holistic; sometimes the most successful coaching clients are the ones who don’t actually complete the initial stated goal—somewhere along the way it became clear that the biggest win was NOT doing the thing, but rather changing the objective, or shifting their focus to another passion or area of their lives…
A good coach wants you to flourish and succeed, but knows that doesn’t always look like you’d expect from the outset!
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Willie McBride studied training and coaching at the National Personal Training Institute (NPTI) Portland and has been a coach since graduating for over 13 years. He has coached folks of all ages and paces to reach a wide variety of goals ranging from lifestyle changes & foundational fitness to backpacking, mountaineering, and other outdoor objectives; from road running and triathlons to ultra marathons 50k to 200+ miles.
One of his favorite roles as a coach is helping people find what objectives really move them. There are lots of passionate people who want to dream big but they don’t always know what to actually do or how to get started. Let’s spread out the maps, open the guidebooks and the laptop and get scheming!
Willie is an accomplished rock climber, mountaineer, ultra runner and adventurer with over 30 years of experience, from climbing the NW Face of Half Dome when he was 16 to completing the world-renowned Tor des Geants foot race in 2024 at the age of 42. He’s going stronger and more inspired than ever…
Assorted Highlights include:
-3.5 days fastpacking the ~80 mile loop around the Cordillera Huayhuash, Peru.
-Highest Peak in Mexico, El Pico de Orizaba (18,491′)
-11 separate trips R2R2R in the Grand Canyon, plus 1x Winter R2R from Jacob Lake. Over 40 total trips exploring the Grand Canyon and counting!
-LA, Chicago, New York, & Boston marathon finisher (plus many others)
-Inaugural Tahoe 200 (2014), 8th place
-Moab 240 and Tor des Geants finisher (2019 & 2024 respectively)
-First ever completion of the Guardian Peaks Trifecta in a day (Mt Hood + Adams +St. Helens)
-First and only completion of the Portland Trifecta in a day (Mt. Hood, Defiance + Wildwood end-to-end)
Testimonials from Clients //
“I had the absolute pleasure of working with Willie as my running coach, and I can’t say enough about how amazing he is! From day one, he was not only incredibly positive but also genuinely motivating. His thoughtful approach to coaching, always adapting to my individual needs, helped me achieve my running goals.
What stands out most about Willie is his kindness. He creates a supportive and encouraging environment that makes reaching your goal feel so easy and rewarding.
His expertise, combined with his genuine care and enthusiasm for seeing me succeed, made all the difference. I would highly recommend him to anyone looking for a coach who not only knows his stuff, but truly cares about his runners and community! ”
“Working with Coach Willie McBride has been nothing short of life-changing. Over the years, he has guided me through countless races, including my first 100k, and supported me in achieving goals I never imagined were possible. His coaching goes far beyond training plans; he creates a space where growth, resilience, and confidence can take root. Whether I was facing physical challenges or mental blocks, Willie always met me with insight, patience, and unwavering support. He knew when to push, when to hold space, and how to help me step outside of my comfort zone, not just as a runner, but as a person.
His dedication to his own journey is equally inspiring. He lives what he teaches, constantly pursuing his own big goals both locally and internationally, and showing up as a true pillar in the trail running and adventure community. That authenticity fuels his coaching in a powerful way.
Thanks to his mentorship, I now feel inspired and confident enough to travel out of state and even out of the country to continue exploring my passion for running and adventure. I truly would not have met these milestones without his support, guidance, and belief in me. He is not only an incredible coach, but a genuinely kind, grounded, and motivating human being. I’m deeply grateful for the opportunity to have worked with Willie and would recommend him without hesitation to anyone looking to expand what they believe is possible for themselves - on the trails and beyond.”
“Working with Willie has been engaging and transformative. Willie cares about overall well-being and his joy for the outdoors is contagious. Whether we’re training on a trail, warming up under the trees, or just soaking in the fresh air, Willie’s love for nature has reignited my own. It’s reminded me that movement doesn’t have to be confined to a gym—it can be an adventure, a meditation, and a celebration of life.
One of the most powerful aspects of this journey has been the emphasis on mental toughness. Willie consistently challenges me to push past self-imposed limits, helping me build resilience, confidence, and clarity. Whether it’s through breathwork or simply learning to stay focused under pressure, I’ve developed tools that extend far beyond the gym. I’ve learned to embrace discomfort and celebrate progress in all its forms.”